Design Thinking & Craft
Alignment
Colors
Consistency
Typography
Visual Cues
Hierarchy
proximity
Staff Product Designer
I design products, systems & teams
|
|
|
Staff-level Product Designer working across product strategy, UX, design systems and AI-enabled experiences and Turning complex problems into scalable digital products.
10+
10+
10+
Years
35+
35+
35+
Clients
90+
90+
90+
Projects
Product & UX Strategy
AI & Emerging Technology
UX & Interaction Design
Design Systems
Leadership & Collaboration
Cross-Functional Leadership
End-to-End Product Design
Product & UX Strategy
AI & Emerging Technology
UX & Interaction Design
Design Systems
Leadership & Collaboration
Cross-Functional Leadership
End-to-End Product Design
Product & UX Strategy
AI & Emerging Technology
UX & Interaction Design
Design Systems
Leadership & Collaboration
Cross-Functional Leadership
End-to-End Product Design
Selected work
Proof, not a feature list
Proof, not a
feature list
- SaaS App | Commuting | Driver App | Mobile App
- Design System | Components | Design tokens | UX writing
- Plugin | Saas | Features
- Typography | Spacing | Branding
SaaS App | Commuting | Driver App | Mobile App
Design System | Components | Design tokens | UX writing
Plugin | Saas | Features
Typography | Spacing | Branding
SaaS App | Commuting | Driver App | Mobile App
Design System | Components | Design tokens | UX writing
Plugin | Saas | Features
Typography | Spacing | Branding
- SaaS App | Commuting | Driver App | Mobile App
- Design System | Components | Design tokens | UX writing
- Plugin | Saas | Features
- Typography | Spacing | Branding
SaaS App | Commuting | Driver App | Mobile App
Design System | Components | Design tokens | UX writing
Plugin | Saas | Features
Typography | Spacing | Branding
SaaS App | Commuting | Driver App | Mobile App
Design System | Components | Design tokens | UX writing
Plugin | Saas | Features
Typography | Spacing | Branding
Who I've worked with
Who I've worked with
Design work trusted by teams
across industries
How I approach my work
Strategic enough to lead. Hands-on enough to build.
Product Strategy
Aligning business goals with user needs, from discovery to delivery and setting direction while staying hands-on with the work.
Design Systems & Operation
Scalable component libraries and design tokens that keep teams moving fast without sacrificing consistency.
Team Leadership
Leading and mentoring design teams through ambiguity and tight timelines, while staying close enough to unblock the work myself.
User Research
Qualitative and quantitative research — interviews, usability testing, data analysis — that shapes both design decisions and the roadmap.
Prototyping
Interactive, high-fidelity prototypes that communicate design intent clearly and validate ideas with real users, fast.
Cross-Functional Collaboration
Partnering with product, engineering, and leadership to turn strategy into shipped product.
Product Strategy
Aligning business goals with user needs, from discovery to delivery and setting direction while staying hands-on with the work.
Design Systems & Operation
Scalable component libraries and design tokens that keep teams moving fast without sacrificing consistency.
Team Leadership
Leading and mentoring design teams through ambiguity and tight timelines, while staying close enough to unblock the work myself.
User Research
Qualitative and quantitative research — interviews, usability testing, data analysis — that shapes both design decisions and the roadmap.
Prototyping
Interactive, high-fidelity prototypes that communicate design intent clearly and validate ideas with real users, fast.
Cross-Functional Collaboration
Partnering with product, engineering, and leadership to turn strategy into shipped product.
Product Strategy
Aligning business goals with user needs, from discovery to delivery and setting direction while staying hands-on with the work.
Design Systems & Operation
Scalable component libraries and design tokens that keep teams moving fast without sacrificing consistency.
Team Leadership
Leading and mentoring design teams through ambiguity and tight timelines, while staying close enough to unblock the work myself.
User Research
Qualitative and quantitative research — interviews, usability testing, data analysis — that shapes both design decisions and the roadmap.
Prototyping
Interactive, high-fidelity prototypes that communicate design intent clearly and validate ideas with real users, fast.
Cross-Functional Collaboration
Partnering with product, engineering, and leadership to turn strategy into shipped product.
Why I lead this way
Why I lead this way
Good design is a team sport &
I just happen to also play.
I've led teams through ambiguity and shipped work solo when it mattered. For me, leadership isn't about stepping back from the craft and it's about staying close enough to it to make better calls for the people I lead.
Craftmanship
I don’t design to impress. I design to express, solve, and simplify.
Recognitions
6+
Awards
Recognised for leadership, not
just output.
Women Achiever of the Year 2026 and GBS Star Award, Leadership Skill Award, Rock Star of the Month and Gratitude Award (2022).
COLLABORATION
Cross-functional Workflow
Working closely with product and engineering teams.
Rana
John
Designers I've Mentored
Coaching designers through career growth, portfolio reviews, and their first leadership roles.
30+
EFFICIENCY & TRUST
Client Retention
Team Growth
Efficiency Impact
Stakeholder Score
MY DESIGN PROCESS
Discover
Direct
Build
Coach
Scale
Design Thinking & Craft
Alignment
Colors
Consistency
Typography
Visual Cues
Hierarchy
proximity
Craftmanship
I don’t design to impress. I design to express, solve, and simplify.
Recognitions
6+
Awards
Recognised for leadership, not
just output.
Women Achiever of the Year 2026 and GBS Star Award, Leadership Skill Award, Rock Star of the Month and Gratitude Award (2022).
COLLABORATION
Cross-functional Workflow
Working closely with product and engineering teams.
Rana
John
Designers I've Mentored
Coaching designers through career growth, portfolio reviews, and their first leadership roles.
30+
EFFICIENCY & TRUST
Client Retention
Team Growth
Efficiency Impact
Stakeholder Score
MY DESIGN PROCESS
Discover
Direct
Build
Coach
Scale
Design Thinking & Craft
Alignment
Colors
Consistency
Typography
Visual Cues
Hierarchy
proximity
Craftmanship
I don’t design to impress. I design to express, solve, and simplify.
Recognitions
6+
Awards
Recognised for leadership, not
just output.
Women Achiever of the Year 2026 and GBS Star Award, Leadership Skill Award, Rock Star of the Month and Gratitude Award (2022).
COLLABORATION
Cross-functional Workflow
Working closely with product and engineering teams.
Rana
John
Designers I've Mentored
Coaching designers through career growth, portfolio reviews, and their first leadership roles.
30+
EFFICIENCY & TRUST
Client Retention
Team Growth
Efficiency Impact
Stakeholder Score
MY DESIGN PROCESS
Discover
Direct
Build
Coach
Scale